Track Conversions With Google Analytics
Conversion Tracking is a free tool through Google that shows you what happens after a customer clicks on your ads.
By tracking these actions, known as " conversions," you'll know which ads,keywords and campaigns bring you business. This helps you invest more wisely in the best ones and, ultimately, boost your return on investment (ROI).
STEP 1: From your Google Analytics account, click on Goals which is found under the Conversions menu.
STEP 2: If you have never set up goals, Google asks you to confirm first.
STEP 3: Click on one of the available areas to create a Goal. Google gives you a few.
STEP 4: Enter the Goal Name (something you can know distinguishes that conversion from other campaigns)
STEP 5: Select URL destination as the Goal Type
STEP 6: Enter the ending URL of your registration page in the box. So if your registration page is - https://edge.webconnex.com/raceregistration - you would enter "/raceregistration" in the box
STEP 7: After entering "/raceregistration", add a "?complete=" after it. The combined result should read "/raceregistration?complete="
STEP 8: Hit Save
STEP 9: Add your Google Analytics ID to the Basics tab of your Webconnex form(s).